Applications like Shoppertrak track the customers in brick and mortar retail stores in order to analyze customer behaviour and shopping preferences, so as to provide strategies to the retailer to increase their sales through improved operational and marketing effectiveness. I am curious to know the kind of machine learning algorithms that are used in such applications. Can anyone shed some light on this?
What you should search in Google is “Retail Analytics”
There is a whole science behind it. Read a few blogs/websites and you will understand