I want to predict probability of customer churn given some set of characteristics. These characteristics can be time varying across customer life cycle.
Im trying to find - Given the customer is still active now, what is the probability of him churning in next 30 days?
I read about Survival Analysis, Hazard function gives me probability of a customer churn at that point given he has survived till that time. How do I estimate Hazard function, Cox PH gives me only the Hazard Ratio.
Any help would be highly appreciated.