Churn model using Survival analysis


#1

Hello

I’m trying to create a customer churn model using Parametric method of Survival analysis in R. Would like to know if anyone has done that before?
I’m not sure which kind of parametric model (weibull, log normal, etc) should be chosen? What is the criteria to chose?
Any suggestions/tutorials on the web would be helpful.

Thanks


#2

Hello,

You can find here a very throughly explanation with an example…

Thanks,
Carlos.