Data Visualization – How to Pick the Right Chart Type?

This topic incorporates practical and actionable insights that business owners can practice when choosing the best graph type to use in data presentation. Let’s dive in!

What Story Does Your Data Tell?

Before you choose the best graph type to use in your data presentation, you should understand the story propelling behind your data. Infographics, charts, and graphs are mainly used to reveal hidden insights from your data and are important in finding patterns and trends within your data values. You have to create simple and concise visualizations to enable your target market to comprehend the intended message.

Confirm whether your story is either:


A relationship chart is mainly used to showcase either connection or correlation between different two or more variables.


You should opt for a distribution chart if you have different variables distributed over a particular time frame. This gives you an easy opportunity to identify outliers within your data which is vital in decision making.


Do you want to compare two or more data variables? A comparison chart is the best option to cover your needs. A comparison chart can compare different items or showcase differences within a particular period.


On most occasions, composition charts are mainly used to display part of a specific while which changes over a certain time.

Do You Intend to Showcase the Composition of Something?

A composition chart is mainly used when you want to showcase how a particular individual part is closely related or makes up the whole. These charts present data in a more organized manner that your audience can easily digest and read insights. When you want to showcase data composition, you can use the charts below:

  • Stacked Column

  • Waterfall

  • Pie chart

  • Area chart

Do You Want to Analyze Trends in Your Data?

Ask yourself if you want to analyze trends and patterns in your data. When you want to analyze trends in your data within a specific time frame, you need to choose a chart type that favors the visibility of trends in a manner that readers can easily identify. Once you have generated insights from your data, you need to identify if there is a need to communicate the results.

The target market has a significant impact on the content you generate from, your business operations, and the general success of the business. There are various trends and insights that you need to communicate to your audience to let them understand the company’s progress and how they can benefit from the business growth.

Below are some of the charts that you can use

  • Dual-axis line

  • Column

  • Line

Do You Want to Compare Values?

Charts offer a good opportunity to compare two or more values within a data set. It is essential to ensure that your target market recognizes the relationship available to understand the available connection within your data. Charts can showcase low and high values within a particular data set.

Most business owners fail to understand the most appropriate data visualization tool to facilitate data comparison. However, the appropriate answer is right here. Use the following charts to conduct a comparison of data values.

  • Bullet

  • Column

  • Bar

  • Scatter plot

  • Pie

Do you want to Evaluate the Distribution of your Data?

Understanding the range of outliers in your data is a difficult task that requires you to use specialized tools to make the work easier. Using a distribution chart gives the freedom to identify outliers in your data with much ease. The problem is the kind of tolls that you can use to enable readers to detect outliers within your data presentation. Acquire the tools below when you want to find the distribution of your data.

  • Bar chart

  • Scatter plot

  • Line chart

  • Column chart

Do You Want to Understand the Relationship Existing Between Your Values?

It is obvious that your data has some form of interconnection that you need your target audience to understand. The problem is how you can outline the relationship in a manner that the entire audience can understand without contradiction. To display and understand survey results best choice will be Likert scale chart However, the solution is simple! You have to choose a chart or graph that displays the relationship between different data values. Some of these charts include:

  • Line chart

  • Bubble chart

  • Scatter plot

Final Word

According to the research done by different institutions across the globe, 90% of the information transmitted to the brain is visual in nature. This aspect backs up the use of data visualization tools in displaying data to enable readers to navigate through the content easily. Are you experiencing challenges when choosing the best chart or graph to display data? This article has all your concerns solved!