Hey, in the interpretation of cox ph model results (in the above article), following conclusions were taken -
- Platinum customers have 230% higher chance to make a purchase of more than $20,000.
- Last campaign responders have 290% higher chance to make a purchase of more than $20,000.
I think the 230%/290% higher chance is compared to non-platinum/non-responders respectively. correct me if I am wrong.