How Digital Marketing and Data Science can be combined?

digital
sas
data_science

#1

Is there any role which uses both data science and digital marketing combined.


#2

I hope above Link will help you…


#3

Check out this link about how we can apply data science and digital marketing together.


#4

Hi Himanshu,

In my past I have worked in digital marketing. We did content marketing and ad-tech. We did a lot of targeting ads to right segment to generate clicks. There was a lot of data-science use cases. Marketing has been the original innovator of data-science, google led the industry in datascience to improve monetization on ads.

Marketing Analytics has always been using statistics and tools such as SPSS, SAS, Excel (Advanced Plugins) were the tools before big data. Now, big data is used to predict the probability of closing a customer, etc.

hope this helps.

Taposh