How to answer Case Study based Analytics Interview Questions


#1

Hi Forum,

I need guidance on answering questions based on Case Study.
For example: How would you start up a bank in Bangalore. How do you zero on on the location. What factors would you look at for the growth of your bank and why do you consider those factors? Complete strategy starting a new bank.


#2

@dada_kishore

In these questions, you are typically being judged on your structured thinking and business sense. What actually matters is how you approach, rather than the actual answer.

You can look at this guide - this is an awesome resource for preparing for analytics interviews with links to guess-estimates and case studies:

If I was asked this question in an interview, here is one possible answer:

I would divide entire Bangalore in a suitable grid, say based on PinCode or area, then look at customer characteristics for each of the area. Here are a few things I will look at:

  1. Population of the area
  2. Targetable customer base for each product the bank can offer
  3. Average income for each of these areas
  4. Competition index illustrating how much competition is already there (Higher index = low competition, 1 in case when there is no other bank).

Next you can create a metric like (targetable customer base x acquisition factor x average profitability from customer in a 3 year period x competition factor). The area with highest value looks like the best area to open a bank.

There can be other factors like security concerns (theft record in the area), existing customers / referral channel partners (if any), which can also play a role in this decision.

Hope this gives you a direction.

Kunal


#3

Hi Kunal,

Great approach. This will definitely help us in the structural thinking. Can you please recommend some resources to practice these types of analytics case studies or to improve the business understanding ?

Thanks