I am a newbie in this field. Below is my requirement on which I would appreciate your expert advice.
My client has a set of loyalty program customers who are profitable and he now wants to find out look alike or similar customers to them in rest of the customer base. I am thinking to solve this as a classification problem where in I would be deriving features of loyal customers and classify my customer base using that.
- Please let me know if my thinking is right OR there should be change in technique.
- Also, I have transactional and loyalty data as of now. I don’t think Social would be possible at this time. Can you please help me with feature engineering task as to how should I move ahead?