Lift Gain Calculation


#1

Can anyone help me understand how cells at Lift@Decile column are calculated. I have understood till Cum%Pop


#2

Hello @Akash_Haldankar,

The calculation is:
Example for the 7th decile.
(number of 1's in each decile(440)/total number of 1s (3850))*100*10.

However you can also take a look at the below snapshot:

It is using the same calculations but instead of multiplying by 10 it is dividing by 10(or the proportion of data in each decile.)

Hope this helps!!


#3

Thanks @shuvayan