Market research by data Science

Hi, I’m working on a thesis for my master degree, I wanted to know is it possible to do market research by data science?In order to analyze the new market in a new location which a company has plan to present their product to that market . When we do not have any experience how is the customer tendency to use that product.And there is no data record about this.Is it possible by unsupervised data analysis?

With unsupervised data we can just go ahead and do some clustering and in future validate our assumptions .
Also we can related our unsupervised data with some similar market and do a supervised learning with some comparative study …
I hope my suggestions help !!

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