I would like to discuss one business problem with you.
A financial organisation does credit card business by offering Credit Cards to those customers who are rejected by other financial institution. You can assume that the organisation offers only one product i.e., Credit Card. Hence, there is no cross selling opportunity (up-selling possible!!)
Imagine two scenarios where the organisation 1) is New to business, 2) Has a vintage>3 years
Till now, their business model was simple. They get the data of rejected customers and offer CC through telecalling. Since, these customers are rejected by other banks, the conversion ratio for the financial organisation is significantly high.
Suppose you are analytic firm who offer analytic driven strategy to improve NCA strategy.
Now the question is,
What type of data analytics solution you will offer them to grow the sourcing business for the above two scenarios?
Note that, your main focus is increase in sales (both in terms of volume and value)