Propensity scoring in R

propensityanalysis

#1

I have 1 lakh members who are purchasing a particular product.i want to test on other members who can be the best fit in order to advertise my product to them so that for that particular product my member base could increase.


#2

It sounds interesting.

What is your approach? Are you designing or considering a Recommender System?


#3

im still not sure of what approach.what is recommender system?