Recommendation engines- Application for Association Rule Mining



I went through the article “An Introduction to Clustering and different methods of clustering” in AV.
Below is the link.

Here its been mentioned that Recommendation engines is the Application for clustering. As per my knowledge and studies that, Recommendation engines is one of the Application for Association Rule Mining.

Which one is correct and please help me to understand here.


Hi @sirishan,

Recommendation engines tries to find similarity between users or items to make recommendations. They tend to find the similar users based on their preferences or similar items based on their description. So, it is trying to cluster similar users or items together. Hence, it is an application of clustering.