Hi experts. I require your assistance.
Organisations today currently exist in an era of complexity and discontinuous change. The rules of competition and survival are constantly evolving, thus requiring organisations to adapt and innovate. Big data, in recent years, has been said to evangelize the competitive landscape but it alone cannot create differentiated advantages. Thus, an “inflection point” between an organisation’s distinct capabilities and big data can be said to improve this relationship.
With that being said, I am conducting research on “the effects of big data analytics and distinct dynamic capabilities on firm performance” and if you or your organisation are associated with big data, thick data, smart data and/or analytics, I would appreciate your assistance by answering my research survey.
Thank you in advance