Good evening to all my friends,senior and juniors.
I want to know how could I learn the techniques called “Media Mix Modelling” ie probabaly if company’s sales is generating through direct sales,affiliate, Social media, SEM, SEO and more. How do I am able to find out generating sales through which channel is maximum profitable?
I want to know the theoratical approach for solving the problem and as well as how to do the coding in R? Please people help me out.
Waiting for your reply.
Thanks once again before helping me out.